Our Journey
Crafting genuine Neapolitan pizza with passion since 1985
From Naples to Your Neighborhood
'OpenPlainRegistry' began with a simple dream: to bring authentic Neapolitan pizza to London. Founded by the Smith family in 1985, our pizzeria started as a small, family-run establishment with recipes handed down through generations.
Our founder, Oliver Smith, learned the art of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Upon returning to the UK, she was determined to recreate the magic of true Italian pizza, using traditional methods and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a beloved local institution, but our commitment to quality and authenticity has never wavered. We still use the same wood-fired oven techniques, make our dough fresh daily, and source the highest quality ingredients we can find.
Today, 'OpenPlainRegistry' remains family-owned and operated, with the second generation of the Smith family now leading our passionate team. While we've embraced some modern innovations, the heart of our business remains the same: creating delicious, authentic pizza that brings people together.
Our Values
Premium Ingredients
We source the freshest, top-tier ingredients, partnering with local farmers and Italian suppliers to preserve authentic flavors.
Classic Techniques
Our pizzas are crafted using time-honored methods, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We strive to be more than just a place to eat — an active member of our community, supporting local initiatives and welcoming everyone.
Sustainability
We’re dedicated to eco-friendly practices, from reducing waste to using sustainable packaging and supporting responsible farming.
Meet Our Team
The passionate people behind our delicious pizzas
Alex Carter
Owner & Head Chef
Second-generation owner who trained in Naples and has spent more than 15 years refining our recipes.
Maria Rossi
Executive Chef
Trained in Italy and brings a dozen years of culinary expertise to our kitchen, specializing in seasonal specialties.
Lorenzo Bianchi
Master Pizza Craftsman
Born in Naples, Lorenzo has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Grace Kim
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Kai Nakamura
Sommelier & Beverage Director
Curates our beverage program, focusing on complementary pairings for our pizzas.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
James Wilson
I love that 'OpenPlainRegistry' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Sarah Johnson
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Michael Rodriguez
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere